By Brett Ellis
Lately you’ve probably heard a lot of news and buzz surrounding Facebook and other online companies and their use of private data. Specifically, your private data. Let’s talk about your online digital footprint and how social media marketing privacy concerns affects you.
When a person goes online they are tracked, both by what they search for on sites like Google and Bing along with what they do on other sites. You’ve probably shopped online for an item and later seen ads for that product. Recently I did a search for hotels in Key West. Not long after I started seeing hotel ads for Key West online, and one caught my eye and made me check it out. This is called search targeting and re-search targeting. I didn’t mind because it was something I was interested in.
The Ellis Team uses targeted marketing online for two reasons. It provides a better experience for consumers and serves up ads you’re interested in. If they must serve up ads, I’d at least like them to be about things I’m interested in. Secondly, it helps us target potential buyers for our listings. The buyers love …read more
Source:: Top Agent