By Brett Ellis
Lately we’ve been hearing a lot of complaints from sellers who are frustrated because they listed their home with a discount broker and it didn’t sell. Others have tried selling For Sale By Owner and listing on real estate portals and that didn’t work either. There’s a very good reason for this. The MLS never sold a home, and it never will.
People sell homes. Sellers want to minimize how much they pay to sell their home. The logic is the less you pay to sell, the more money you should end up with in your pocket. This assumes discount brokers and For Sale By Owner sites can get you Top Dollar. They can’t! And they’re not motivated to either.
To a discount broker your listing becomes an asset that attracts buyers. When the home sells, the asset goes away and thus their ability to attract buyers. Keep in mind; they’re not spending a lot searching for buyers for your particular home. They’re advertising their low price in hopes of attracting future assets. These companies have agents who gather buyers from their low commission listings and often times sell them …read more
Source:: Top Agent