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Content Isn’t King Trust is King

By Brett Ellis

Content Isn't King Trust is King

Think back to when cable TV was first introduced. It changed the television viewing habits of millions of Americans, however the big 3 networks were still king in ratings. Then came along a 4th network. Today there are hundreds of channels, and while the Big 4 networks still maintain good ratings on certain shows, there is much competition for the eyeballs of viewers.

Just a few decades ago a great real estate marketing campaign consisted of postcard mail outs, newspaper ads, and maybe some image advertising like a bus bench or car wrap. Today image advertising has its place, but it’s not going to be the single thing that attracts buyers like it did in the past.

Buyers search for credibility and content. Listing sites like www.LeeCountyOnline.com have all the listings and updates every 5 minutes. Others like Realtor.com, Homefinder.com, HGTV, Zillow, Trulia, and others also compete in the online space. These are sources buyers search for content

Others like Realtor.com, Homefinder.com, HGTV, Zillow, Trulia, and others also compete in the online space. These are sources buyers search for content.

Content is what gets people interested, but it’s not necessarily what makes them purchase. …read more

Source:: Top Agent

    

Content Isn’t King Trust is King
Content Isn’t King Trust is King